Gray Matters Graphic Design & Photography

Graphic Design and Photography

Design

Building Beloved Communities | Squarespace Website Design

Design, Website DesignSarah Vogl

Squarespace site design for Building Beloved Communities, a non-profit consulting company based in Roanoke, VA. The biggest benefit of having a designer set up your Squarespace site for you is that you can skip all the learning curves and design indecision. When you join the Gray Matters family, we set you up for success and share with you our tips and tricks to use Squarespace like a pro too.

Appalbrandy — Writing about Appalachia | Squarespace Website Design

Design, Website Design, Logo DesignSarah Vogl

Brandy Renee McCann (Appalbrandy.com) reached out to us to replace her Wordpress site with something better. She came prepared with some examples of other writers’ sites that she liked. One of the main goals (besides typical things such as a general design upgrade and improvements to SEO) was to find a way to better showcase and organize the scope of Brandy’s writing work.

Blacksburg Books LLC | New River Valley Logo Design

Design, Logo DesignSarah Vogl

The owners of Blacksburg Books came to me for a logo for their new store. As a prospective new downtown Blacksburg business, they had a budget for this project which was just slightly below my standard logo price. Since my project prices are based on an approximate hourly rate, I was more than happy to negotiate. This model is a win for both of us because it means that my clients get what they need now for what they can afford right now, which enables them to grow. Later on down the road, if they want to make updates, they know they can come to me for a fair hourly or project rate again.

Lost In Taste Sports Bar (L.I.T.) | Christiansburg, VA Logo Design

Design, Logo DesignSarah Vogl

This client came to me for an 80’s/retro/vaporwave style logo design for a space-themed sports bar in Christiansburg, Virginia right down the road from my CBD store. Not only is this aesthetic is one of my all-time favorites to work with, but the owner also has creative ideas for fleshing out the brand in the near future through story-lines/characters and high-quality branded merchandise.

Since we completed this project we have also designed a Squarespace website for Lost In Taste.

HazelBea Catering | Expedited Website Re-Design

Design, Website DesignSarah Vogl

This client came to me for an “emergency” website re-design. Yes, you read that correctly… An emergency!! Direct visits to the website worked as normal, but when you searched for her business on Google and clicked on the listing, you’d be re-directed to a totally different website that had nothing to do with her business. This problem was likely a result of either an outdated or insecure WordPress plug-in. I consulted my colleagues (who are more proficient in WordPress things than I), who agreed with my assessment of the situation. We determined it was easier and faster to start a whole new site from scratch than to try to fix the bug on the existing site.