Logo and Brand Design
Elevate your brand with our professional logo and branding solutions
Entrepreneurs can tap into their inner intuition and discover their genuine desires with the help of our studio. Our systematic and collaborative approach ensures that we develop branding that is honest, compelling, and authentic, perfectly encapsulating the essence of the brand. By working with us, you will gain invaluable insights into your brand and learn how to represent it through impactful visuals that forge genuine connections.
At Gray Matters, we work closely with small businesses to identify their unique value proposition and determine the most effective ways to communicate it to their target audience. We prioritize cultivating an emotional bond between the brand and its customers, leading to the creation of an authentic, harmonious, and thriving brand that can communicate openly and effectively with its audience.
Benefits of working with Gray Matters on your brand
Knowledge and expertise: With numerous years of experience in business management, we know how challenging it is to wear many hats. By collaborating with our agency, you gain access to a diverse team of professionals with a broad spectrum of skills and expertise cultivated over many years of collective experience.
Value for money: One upfront investment in your brand will prepare you for many years of success.
Time Efficiency: Few individuals attempt car maintenance themselves instead of hiring a professional. It is not that they are incapable of learning the necessary skills, but rather, it is simply not worth the effort and time investment.
Reliability: Our systematic approach ensures that design projects are carried out correctly, delivered on time, and within budget. After completing your project, Gray Matters is available to assist and answer inquiries five days a week, almost every week of the year.
Creativity: Not every entrepreneur possesses exceptional visual creativity. Our design studio connects clients to some of the most imaginative individuals locally, providing an ideal space to collaborate and draw inspiration from one another's perspectives.
Featured Logo & Branding Projects
What our clients think
“Building a business from the ground up is very exciting and challenging at the same time. When you find someone that shares your same enthusiasm and also has the talent to enhance your dreams… you know you’ve found a great business partner. I’m a hands on business owner who was able to let go with Gray Matters! Sarah was able to help me with logos, website, t-shirt design and just like their name, everything else in between. Thank you for your time and inspiration. I look forward to our future projects! ”
Our Process
What To Expect:
Initial consultation and brainstorming session
Establish general ideas design queues (fonts, colors, sketches)
Collect & prioritize inspiration, conceptualize options
Review concepts, confirm inspiration is on the right track with the client
Decide on fonts/typography
Decide on colors
Design
Review Proofs with the client
Repeat the design and review process until the designer and client are satisfied.
Finalize Proofs with the client
Finalize all variations
BW Conversions
Export source files
Export for Web & Print
Online Proofing
Upload to GDrive
Call client/Email Files