Michaela loved the original logo we created for her, but it was time for an update that better fits her unique aesthetic! She was also long overdue for a website to help streamline client intake for new services.
We were going for something with a more retro/vintage feel; Michaela came prepared with plenty of inspiration. I’m proud of the minimal warped typography effect and the carefully chosen rainbow color scheme — hinting at her studio’s emphasis on pride and inclusivity without being too in-your-face. It turned out GREAT on her tote bags!
misfithairco.com
One of the biggest confusions for Hazelbea At Home customers was pick-up locations and times and delivery fees. On the old site, there was not a great way to host Hazelbea’s business model and fulfillment schedule. Each pick-up location has a different address and different hours, delivery fulfillment costs a fee and the delivery radius is limited. On the old site, there was a bit of thinking involved for the customer. Delivery fees had to be manually added to the customer’s cart.
It was a difficult (and confusing) call to make, but we ultimately ended up redesigning her entire Square site in favor of …also a Square site, but with all of the following problems solved:
streamlined & fool-proofed the interfaces for pick-up locations, pick-up times, and delivery fulfillment
merged and corrected item inventories
fixed sale & item report syncing problems between the Square POS dashboard and Square Online interfaces
made publishing weekly menus easier
On the new site, all of the individual pick-up locations and times are automated per order super clearly and the delivery radius is limited to counties/area codes that are chosen by the owner.
The owners of Blacksburg Books came to me for a logo for their new store. As a prospective new downtown Blacksburg business, they had a budget for this project which was just slightly below my standard logo price. Since my project prices are based on an approximate hourly rate, I was more than happy to negotiate. This model is a win for both of us because it means that my clients get what they need now for what they can afford right now, which enables them to grow. Later on down the road, if they want to make updates, they know they can come to me for a fair hourly or project rate again.
This client came to me for an “emergency” website re-design. Yes, you read that correctly… An emergency!! Direct visits to the website worked as normal, but when you searched for her business on Google and clicked on the listing, you’d be re-directed to a totally different website that had nothing to do with her business. This problem was likely a result of either an outdated or insecure WordPress plug-in. I consulted my colleagues (who are more proficient in WordPress things than I), who agreed with my assessment of the situation. We determined it was easier and faster to start a whole new site from scratch than to try to fix the bug on the existing site.
ECC Test Lab (previously located in Blacksburg, VA — now in Richmond, VA) came to me for a logo refresh and total website overhaul. ECC is an accredited analytical and microbial laboratory whose mission is to provide our customers with the highest quality results in the fastest time possible. When they approached me, they were just beginning to expand from primarily hemp testing into a full range of product safety and quality testing for a variety of industries. They can accommodate most requests with a wide array of specialized instrumentation and combined expertise in chemical and microbial analysis.
