Gray Matters Graphic Design & Photography

Graphic Design and Photography


Gray Matters is a creative agency based in the New River Valley. We are a full-service creative studio specializing in branding design and personal brand photography.

We are passionate about creating identities and capturing personalities. We are always looking forward to the next project and to taking your organization's presence to another level. Hiring a creative professional can be daunting because often our clients aren't sure what they really need, but we understand and we take that into consideration. We truly care about helping your business grow.

We usually work in the New River and Roanoke valleys (Christiansburg, Blacksburg, Roanoke) but we are able to work remotely on graphic design projects and eager to travel for photography.



I believe in very little planning for most of my portrait sessions because the place where human spontaneity meets technical art is what I love most about my work. I start with a simple idea, a unique location and let improvisation decide the rest. 

If you or your family are nervous about being in front of a camera, I'm probably the photographer for you! I use minimal equipment and I don't like forcing poses on people. I give just enough direction to make my subjects feel comfortable so I can capture natural and candid moments.


Graphic Design

  • Logos & branding

  • Print and product design

  • Social campaigns, content creation

  • Web design

Good design builds credibility. Graphic design service should be simple, affordable and accessible for all businesses, organizations and individuals who value visual communication. Let us help you unify your brand.




Sarah is a top notch photographer who will not only produce great photos, but will do so in her own, humanistic style. Lots of people's photos I see too often resemble a catalogue-esque gloss, but Sarah has a way of letting her subjects person really seep into the images she creates. She accomplishes this obviously because she is talented, but also through her warm personality that allows anyone to be themselves around her. - DAVID HALL


When I came to Sarah to ask about design work for my debut studio album, I was unfamiliar with her work. Soon after our collaboration began I realized my luck. Throughout the entirety of my album's production, Sarah remained accessible and engaged, always offering quality input coupled with bold, creative plans for the album all at a generous rate. I will be consulting Sarah for future projects and I would recommend her to anyone in need of design or consultation. Her work is distinct, sharp, and speaks for itself. - DANIEL AYERS


A constant delight both in photography and in conversation, contact this stellar woman for all your portrait needs. Much love - JULIA MELLO


Photo shoots with Sarah are a blast! Every time we've done a shoot together it's been full of laughs, adventure, and sometimes candy. - EMILY PEARCY


Recently had the pleasure of working with Sarah! We captured amazing shots and she made me feel incredibly comfortable in front of the camera. If you're looking to work with someone who has a creative eye, loads of talent, and a great personality to boot, Sarah's your woman! - KIESHA PRESTON