Gray Matters is a full-service creative studio specializing in brand design and personal brand photography based in Christiansburg, VA.
I’m passionate about creating identities and capturing personalities. I understand that hiring a creative professional can be daunting — it’s hard to know what to look for and what you really need in an oversaturated market. I always strive to consider the unique needs of each of my clients to best serve their aesthetic — and their budget!
Define your goals & vision
Research & brainstorm
A jack of all trades and master of none, I wanna be your one-stop shop for all your creative needs. I can design the logo, website and everything in between that your business needs to succeed, then I can take photos of your team in action. Read more →
I usually work locally in the New River and Roanoke valleys (Christiansburg, Blacksburg, Roanoke) but we are able to work remotely on graphic design projects and eager to travel for photography.
Logos & branding
Social media campaigns & content creation
Print and product design
Good design builds credibility. Graphic design should be simple, affordable and accessible for all businesses, organizations and individuals who value the power of visual communication. Whether your brand is long-established or brand new, I can unify your visual identity and grow your audience.
All of my packages include post-processing, basic retouching and a print release.
Best quality files are shared for download in an online gallery. (NO watermarks!)
I know hiring an artist isn’t easy, so I wrote out answers to some frequently asked questions to help you.
I believe in very little planning for most of my portrait sessions because the place where human spontaneity meets technical art is what I love most about my work. I start with a simple idea, a unique location and let improvisation decide the rest.
If you or your family are nervous about being in front of a camera, I'm probably the photographer for you! I use minimal equipment and I don't like forcing poses on people. I give just enough direction to make my subjects feel comfortable so I can capture natural and candid moments.
I would 100% recommend Gray Matters Photography time and time again. We asked Sarah to photograph our wedding this winter, and were AMAZED with how great every single photo turned out. I was completely blown away by her skills, and even though she confessed she had never shot a wedding before, the quality of her work made it seem as if she had been doing it for decades. She is one of the kindest people I have ever met, and was so sweet and accommodating when I felt like the most demanding bride. She really knows what shes doing when it comes to lighting, scenery, and capturing the most perfect, picturesque moments. My husband and I could not be any more in love with our wedding day photos and will continue to recommend and use Sarah for all the professional photos we get in the future. - MCKENZIE
Recently had the pleasure of working with Sarah! We captured amazing shots and she made me feel incredibly comfortable in front of the camera. If you're looking to work with someone who has a creative eye, loads of talent, and a great personality to boot, Sarah's your woman! - KIESHA PRESTON
Sarah is a top notch photographer who will not only produce great photos, but will do so in her own, humanistic style. Lots of people's photos I see too often resemble a catalogue-esque gloss, but Sarah has a way of letting her subjects person really seep into the images she creates. She accomplishes this obviously because she is talented, but also through her warm personality that allows anyone to be themselves around her. - DAVID HALL
Photo shoots with Sarah are a blast! Every time we've done a shoot together it's been full of laughs, adventure, and sometimes candy. - EMILY PEARCY
When I came to Sarah to ask about design work for my debut studio album, I was unfamiliar with her work. Soon after our collaboration began I realized my luck. Throughout the entirety of my album's production, Sarah remained accessible and engaged, always offering quality input coupled with bold, creative plans for the album all at a generous rate. I will be consulting Sarah for future projects and I would recommend her to anyone in need of design or consultation. Her work is distinct, sharp, and speaks for itself. - DANIEL AYERS