Gray Matters Graphic Design & Photography

Graphic Design and Photography

Website Design

Lost In Taste | Squarespace Website Design; Christiansburg, VA

Design, Website Design, Logo Design, Commercial PhotographySarah Vogl

Squarespace website design for local sports bar and restaurant Lost In Taste. My goal was to echo the creativity the owner put into the brand and his restaurant decor. This is probably one of my favorite client sites, aesthetically. I am a sucker for an excellent dark color scheme and carefully chosen accents. We did all the photography for this project. We also designed the logo & branding for this business.

Hazelbea At Home | Sqaure Online Website Design

Website Design, DesignSarah Vogl

One of the biggest confusions for Hazelbea At Home customers was pick-up locations and times and delivery fees. On the old site, there was not a great way to host Hazelbea’s business model and fulfillment schedule. Each pick-up location has a different address and different hours, delivery fulfillment costs a fee and the delivery radius is limited. On the old site, there was a bit of thinking involved for the customer. Delivery fees had to be manually added to the customer’s cart.

It was a difficult (and confusing) call to make, but we ultimately ended up redesigning her entire Square site in favor of …also a Square site, but with all of the following problems solved:

  • streamlined & fool-proofed the interfaces for pick-up locations, pick-up times, and delivery fulfillment

  • merged and corrected item inventories

  • fixed sale & item report syncing problems between the Square POS dashboard and Square Online interfaces

  • made publishing weekly menus easier

On the new site, all of the individual pick-up locations and times are automated per order super clearly and the delivery radius is limited to counties/area codes that are chosen by the owner.

Building Beloved Communities | Squarespace Website Design

Design, Website DesignSarah Vogl

Squarespace site design for Building Beloved Communities, a non-profit consulting company based in Roanoke, VA. The biggest benefit of having a designer set up your Squarespace site for you is that you can skip all the learning curves and design indecision. When you join the Gray Matters family, we set you up for success and share with you our tips and tricks to use Squarespace like a pro too.