If you’re a service provider, entrepreneur, or someone who wants to build your personal brand, you’ve probably wondered about the best way to use Facebook. Should you stick with a Personal Profile? Set up a Business Page? Or try out Professional Mode? Let’s break it down in plain terms so you can decide what works best for you.
1. Personal Profiles: The OG Facebook Account
What it is:
Your standard Facebook account—the one you use to share life updates, connect with family, and argue with friends over memes.
Best for:
Keeping things casual and personal.
Key features:
You send and accept friend requests.
You control who sees your posts with privacy settings.
Not designed for business purposes (and Facebook doesn’t allow it).
Why it’s limited for professionals:
If you’re trying to share your work, build a following, or keep things semi-professional, personal profiles don’t offer the tools you need—like analytics or advertising options.
2. Professional Mode: A Middle Ground
What it is:
Think of Professional Mode as an upgrade to your personal profile. It’s designed for people who want to show off their expertise, connect with a broader audience, and still keep things personal and approachable.
Best for:
Realtors, freelancers, creators, or anyone building a personal brand.
Key features:
People can follow you without needing to friend you.
You get access to basic analytics (so you can see how your posts perform).
You can monetize content through ads or partnerships (if you want).
You can still keep certain posts private, just for your friends.
Why it’s awesome:
It’s perfect if you want to share your work, grow your audience, and still feel like you—without the commitment of running a full-on business page.
3. Business Pages: All About the Brand
What it is:
A Business Page is built for businesses and brands to engage with customers, run ads, and manage interactions.
Best for:
If you’re running an actual business (products, services, or a team), this is the way to go.
Key features:
Advanced analytics and ad targeting tools.
Options to schedule posts, run campaigns, and manage customer messages.
Multiple admins (so your team can help you out).
Why it’s powerful:
A Business Page is all about creating a professional presence separate from your personal identity. It’s especially helpful if you’re managing a team or running a lot of ad campaigns.
So, Which One Should You Use?
It really depends on your goals. Here’s a quick guide:
Stick with your Personal Profile if you’re just sharing personal updates with friends and family.
Switch to Professional Mode if you’re building a personal brand, like as a realtor, freelancer, or creator. It’s a nice balance between personal and professional.
Create a Business Page if you’re managing a business with a team, selling products, or running frequent ad campaigns.
For someone like a content creator, service provider, realtor, public figure, or celebritry, Professional Mode might be just the right fit. You can showcase your listings, share helpful tips, and connect with people without needing a separate business page. Plus, it keeps things personal and authentic, which is what people really want these days.
What About Ads?
If you’re unsure about ads, no worries! Professional Mode gives you the option to dip your toes in the water if you decide to later. But you don’t have to run ads. Start with organic content—like helpful tips, behind-the-scenes stories, or community highlights—and see what resonates with your audience first.
How to Get Started
Try Professional Mode: It’s free and easy to activate in your profile settings. If you don’t like it, you can switch back anytime.
Mix Up Your Content: Share a mix of professional updates, personal stories, and helpful advice.
Engage With Your Audience: Respond to comments and messages to build connections—it’s not about perfection; it’s about being real.
Facebook can feel overwhelming sometimes, but the good news is, you have options. Whether you’re keeping it personal, stepping into professional mode, or going all-in on a business page, there’s a setup that’ll work for your goals.
Want more tips for building your brand online? Reach out—I’d love to help you figure out the best approach for your business or side hustle!