Gray Matters Graphic Design & Photography

Graphic Design and Photography

Commercial Photography

Doug Trexell, Realtor | Roanoke, New River Valley Personal Brand Photography

Commercial PhotographySarah Vogl

Doug was a regular customer in the sushi bar at the restaurant where I used to serve. Somehow or another I told him about my business. He’s now one of my social media marketing clients, and this was our half-hour personal brand photography session. We spent a few minutes before an open house posing some photos for advertising purposes, and so far we’re getting great feedback!

Check out Doug on Facebook and Google. He might be even more passionate about helping his clients than I...

Summer style guide.png

Personal Brand Photography | Christiansburg & Roanoke

Commercial Photography, Misc Photography, DesignSarah Vogl

In an effort to generate regular bookings this year, one of my ideas regards personal brand photography. I'm looking for entrepreneurs and people of the internet who post online every day (or nearly every day) and are in need of high quality photos that tell their stories throughout the year.

The goal of this agreement is to capture your brand's story throughout the year at a fair price that is sustainable for both of us. I would like to meet with you 4 times a year to design a shoot for your brand which would yield enough photos for you to post every day (or nearly every day, depending on what your social media routine is).

daniel-ayers_16705851573_o (1).jpg

If you post every day, we would create 90 images that would last one quarter of the year. If you don't post every day, perhaps we would plan for 60 images, or maybe even just 30.

These are not going to be like my portrait sessions. These are story-telling sessions. And yes, we are kinda trying to tell your brand's story before it happens! We're going to take your business plan and your financial goals into consideration to create content that will truly help your brand grow.

Price Breakdown

  • If you're the hostess with the mostest who needs 90 images, one for every day of the year, we'd probably design a shoot with a time limit of 3 hours costing $500.

  • If you're a little less of a social media mongul, we can organize a 2 hour shoot for $350, yielding 60 images.

  • If you're not sure you need this many photos and you just wanna give this "personal branding" thing a shot, let's do a one hour shoot costing the same as my current portrait session price, $250. The difference is that *if we both aren't satisfied with what we've captured in that hour, I'm willing to go over time to make sure we've captured everything you need for the quarter.* (The same kinda goes for the previous two models, though I do believe 2-3 hours will be plenty of time!)

In case you weren't already doing the math in your head, my photo sessions are $250/hour. 3 hours of shooting would normally cost $750, so if you agree to purchase my 90-photo package 4 times a year, you're saving $250 each time. In the end you'd be getting $3000 of high quality photography work for only $2000.

If this is something that you might be interested in, keep in mind that this is a big commitment from both of us! For this reason, I can only accept a small handful of these jobs right now. If you'd like to be one of the first and take advantage of these super low prices while they last, contact me now: sarah@graymatte.rs

BIKE.png

Michelle Elaine Designs | Product Photography

Commercial PhotographySarah Vogl

I put out a message on Facebook looking for friends who needed product photography. Reconnecting with people from high school on Facebook isn’t exactly at the top most people’s priorities, but in this case it was a total joy to be able to work with Rachel, the daughter and marketing brain behind Michelle Elaine Designs. We captured some styled shots of products to be used on their shop and in their social media marketing for fall and beyond. Can you believe our model had never done this before? She’s stunning.

Roanoke College Garden

Design, Commercial PhotographySarah Vogl

While I attended Roanoke College, many of my friend group were involved in the new club started by one of my best friends. Their mission is to teach the campus about sustainability while providing organic local produce to the Roanoke food bank. 

I was commissioned to design the logo for the organization, as well as a few other branded promotional materials. I also spent time taking pictures on garden work days for us on their Facebook page

In early meetings we emphasized the importance of a presence on Facebook to keep the students and local community involved on the garden's progress. I'm proud that this habit has been passed down between the leaders of the garden so far. Another student-run organic garden even reached out to them for advice on starting a garden on their own campus.