Gray Matters Graphic Design & Photography

Graphic Design and Photography


BTO Self-Serve Frozen Yogurt

Design, Commercial PhotographySarah Vogl

Logo and branding design, menu design, website design, and social media management for a locally-owned frozen yogurt shop in Salem, VA.

The owners wanted to create an atmosphere that's a little more comfortable and classy than the usual overly-playful frozen yogurt shop style. While the outside of the store is bright blue, the inside is a lighter blue and purple with black granite tiled counter-tops and sparkly lights. I tried to bring this idea to the logo and graphic style by pairing a cute, cartoonish waffle character with the Pacifico script font and Lato.

Menu Design

download (1).png

Working in and managing the store helped me address changes to the format of the menu so that it would be easy to understand. In addition to a paper printed menu, I also designed our chalkboard menu on my computer and then translated that design into paint on our chalkboard wall. 

Website & Social Media

While I managed the shop, I also managed their social media accounts and website. I built their website on Tumblr because it's seamless and super affordable. I blogged about it. 

Miraculously, the website is still up even though the business is closed.

Miraculously, the website is still up even though the business is closed.


Miscellaneous Graphics


Roanoke College Student Activities

DesignSarah Vogl

I worked for my college's student activities department for a couple years making posters, flyers, social media graphics and some other things to advertise for events sponsored by the Colket Student Center. These are some of my favorite posters.