Squarespace website design for local sports bar and restaurant Lost In Taste. My goal was to echo the creativity the owner put into the brand and his restaurant decor. This is probably one of my favorite client sites, aesthetically. I am a sucker for an excellent dark color scheme and carefully chosen accents. We did all the photography for this project. We also designed the logo & branding for this business.
Commercial Photography
logos and branding
Roanoke College Garden
Design, Commercial Photography, Logo Design
While I attended Roanoke College, many of my friend group were involved in the new club started by one of my best friends. Their mission is to teach the campus about sustainability while providing organic local produce to the Roanoke food bank.
I was commissioned to design the logo for the organization, as well as a few other branded promotional materials. I also spent time taking pictures on garden work days for us on their Facebook page.
In early meetings we emphasized the importance of a presence on Facebook to keep the students and local community involved on the garden's progress. I'm proud that this habit has been passed down between the leaders of the garden so far. Another student-run organic garden even reached out to them for advice on starting a garden on their own campus.
BTO Self-Serve Frozen Yogurt
Design, Commercial Photography, Logo Design
Logo and branding design, menu design, website design, and social media management for a locally-owned frozen yogurt shop in Salem, VA.
The owners wanted to create an atmosphere that's a little more comfortable and classy than the usual overly-playful frozen yogurt shop style. While the outside of the store is bright blue, the inside is a lighter blue and purple with black granite tiled counter-tops and sparkly lights. I tried to bring this idea to the logo and graphic style by pairing a cute, cartoonish waffle character with the Pacifico script font and Lato.
Menu Design
Working in and managing the store helped me address changes to the format of the menu so that it would be easy to understand. In addition to a paper printed menu, I also designed our chalkboard menu on my computer and then translated that design into paint on our chalkboard wall.
Website & Social Media
While I managed the shop, I also managed their social media accounts and website. I built their website on Tumblr because it's seamless and super affordable. I blogged about it.
Miraculously, the website is still up even though the business is closed. salembto.com
Miscellaneous Graphics
Photography
