Portfolio
I recently had the exciting opportunity to create the logo and branding for Big Oh! Box, a sex toy subscription service in Roanoke, Virginia. The brand is all about inclusivity and empowerment, offering gender-neutral, full-size adult toys designed for all couples. Their goal is to encourage exploration while removing the burden of decision-making, ensuring everyone can enjoy a sex-positive experience.
We recently had the opportunity to design the branding and logo for the Southern Rivers Roundtable, an initiative under the Crater Planning District Commission. The goal was to create a professional yet approachable look that represented both the environmental and regional focus of the organization. The Roundtable serves underfunded watersheds outside of the Chesapeake Bay area, promoting projects related to flood resilience, water quality, and outdoor recreation.
This post is part of a creative series where I reimagine and redesign logos for local businesses purely for fun. The current logos of these businesses are perfectly fine, and they continue to thrive without my input. These redesigns represent my personal take on what the branding could look like if I were hired for these projects. Please note that these designs do not represent the actual businesses; they are merely a product of my imagination.
Squarespace Website Design & Infographic Design for Qentoros Inc., whose mission is to create an FDA approved, off-the-shelf, scientifically proven orthobiologic for the treatment of musculoskeletal injuries in horses.
This is the logo and brand design for Sprout Wellness, an inclusive wellness coach offering online personal training for people of all bodies and abilities who want to reach their health and wellness goals with gentle support and guidance in Blacksburg, Virginia.
Michaela loved the original logo we created for her, but it was time for an update that better fits her unique aesthetic! She was also long overdue for a website to help streamline client intake for new services.
We were going for something with a more retro/vintage feel; Michaela came prepared with plenty of inspiration. I’m proud of the minimal warped typography effect and the carefully chosen rainbow color scheme — hinting at her studio’s emphasis on pride and inclusivity without being too in-your-face. It turned out GREAT on her tote bags!
Re-brand of New River Moving Arts. During this process I was responsible not only for the new logo design for 2-brands-in-one, but also for contributing to the re-naming process for the business. Blacksburg Dance Theater & Open Space Studios (formerly known as New River Moving Arts) is a multifaceted studio consisting of: dance, Pilates, martial arts, academics, and music education.
Logo & brand design for Crunch To Brunch featuring customized artwork by Maggie Perrin-Key. I really enjoyed tackling the challenges presented by this design concept. The idea for bringing Maggie onto this job came to me while I was literally mopping the floor at our cafe and thinking about the inspiration the client and I had been passing back and forth.
I found myself looking for an abstract pattern that conveyed movement when it felt like a light bulb came on over my head 💡 I'm so grateful that Mary Katherine and Maggie trusted my vision and allowed me to take them along on this wild little design ride. As always, along with source files, a LOT variations were included as part of this project delivery.
Squarespace site design for Building Beloved Communities, a non-profit consulting company based in Roanoke, VA. The biggest benefit of having a designer set up your Squarespace site for you is that you can skip all the learning curves and design indecision. When you join the Gray Matters family, we set you up for success and share with you our tips and tricks to use Squarespace like a pro too.
The owners of Blacksburg Books came to me for a logo for their new store. As a prospective new downtown Blacksburg business, they had a budget for this project which was just slightly below my standard logo price. Since my project prices are based on an approximate hourly rate, I was more than happy to negotiate. This model is a win for both of us because it means that my clients get what they need now for what they can afford right now, which enables them to grow. Later on down the road, if they want to make updates, they know they can come to me for a fair hourly or project rate again.
This client came to me for an 80’s/retro/vaporwave style logo design for a space-themed sports bar in Christiansburg, Virginia right down the road from my CBD store. Not only is this aesthetic is one of my all-time favorites to work with, but the owner also has creative ideas for fleshing out the brand in the near future through story-lines/characters and high-quality branded merchandise.
Since we completed this project we have also designed a Squarespace website for Lost In Taste.
This client came to me for an “emergency” website re-design. Yes, you read that correctly… An emergency!! Direct visits to the website worked as normal, but when you searched for her business on Google and clicked on the listing, you’d be re-directed to a totally different website that had nothing to do with her business. This problem was likely a result of either an outdated or insecure WordPress plug-in. I consulted my colleagues (who are more proficient in WordPress things than I), who agreed with my assessment of the situation. We determined it was easier and faster to start a whole new site from scratch than to try to fix the bug on the existing site.
Logo design for Grateful Growth yoga therapy, a yoga instructor in the Blacksburg, VA area. This logo design is inspired by the Grateful Dead logo, incorporates the Svasti Mudra, and incorporates astrological elements of fire and stars.
