Gray Matters Graphic Design & Photography

Graphic Design and Photography

Baby goats | New River Valley Pet Photography

Pet PhotographySarah Vogl

A few nights ago my friends and I pulled into the farm around midnight and went for a walk. As we were walking back to the house we heard tiny baby goat noises coming from near the barn. Just as I was about to investigate, the owners of the farm returned from playing pool. Excellent timing, because I would have had no idea how to handle this situation.

We discovered the dog had just separated Mama and her babies, thinking she was protecting them. But this meant that now we had to encourage Mama to go back to her babies to feed them before they died. Right after they're born, if the bond between them is broken, the goat may not remember that the babies are hers. It was stressful and cold, but finally we left them alone in the barn, hoping Mama would continue to nurture them through the night. These pictures are from just a couple days later. 

BTO Self-Serve Frozen Yogurt | Logo & Brand Design, Marketing Management

Design, Commercial Photography, Logo DesignSarah Vogl
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Logo and branding design, menu design, website design, and social media management for a locally-owned frozen yogurt shop in Salem, VA.

The owners wanted to create an atmosphere that's a little more comfortable and classy than the usual overly-playful frozen yogurt shop style. While the outside of the store is bright blue, the inside is a lighter blue and purple with black granite tiled counter-tops and sparkly lights. I tried to bring this idea to the logo and graphic style by pairing a cute, cartoonish waffle character with the Pacifico script font and Lato.

Menu Design

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Working in and managing the store helped me address changes to the format of the menu so that it would be easy to understand. In addition to a paper printed menu, I also designed our chalkboard menu on my computer and then translated that design into paint on our chalkboard wall. 

Website & Social Media

While I managed the shop, I also managed their social media accounts and website. I built their website on Tumblr because it's seamless and super affordable. I blogged about it. 

Miraculously, the website is still up even though the business is closed. salembto.com

Miraculously, the website is still up even though the business is closed. salembto.com

 

Miscellaneous Graphics

Photography