Gray Matters Graphic Design & Photography

Graphic Design and Photography

Design

Lost In Taste | Squarespace Website Design; Christiansburg, VA

Design, Website Design, Logo Design, Commercial PhotographySarah Vogl

Squarespace website design for local sports bar and restaurant Lost In Taste. My goal was to echo the creativity the owner put into the brand and his restaurant decor. This is probably one of my favorite client sites, aesthetically. I am a sucker for an excellent dark color scheme and carefully chosen accents. We did all the photography for this project. We also designed the logo & branding for this business.

Hazelbea At Home | Sqaure Online Website Design

Website Design, DesignSarah Vogl

One of the biggest confusions for Hazelbea At Home customers was pick-up locations and times and delivery fees. On the old site, there was not a great way to host Hazelbea’s business model and fulfillment schedule. Each pick-up location has a different address and different hours, delivery fulfillment costs a fee and the delivery radius is limited. On the old site, there was a bit of thinking involved for the customer. Delivery fees had to be manually added to the customer’s cart.

It was a difficult (and confusing) call to make, but we ultimately ended up redesigning her entire Square site in favor of …also a Square site, but with all of the following problems solved:

  • streamlined & fool-proofed the interfaces for pick-up locations, pick-up times, and delivery fulfillment

  • merged and corrected item inventories

  • fixed sale & item report syncing problems between the Square POS dashboard and Square Online interfaces

  • made publishing weekly menus easier

On the new site, all of the individual pick-up locations and times are automated per order super clearly and the delivery radius is limited to counties/area codes that are chosen by the owner.

Crunch To Brunch | Christiansburg, VA Logo Design

Design, Logo DesignSarah Vogl

Logo & brand design for Crunch To Brunch featuring customized artwork by Maggie Perrin-Key. I really enjoyed tackling the challenges presented by this design concept. The idea for bringing Maggie onto this job came to me while I was literally mopping the floor at our cafe and thinking about the inspiration the client and I had been passing back and forth.

I found myself looking for an abstract pattern that conveyed movement when it felt like a light bulb came on over my head 💡 I'm so grateful that Mary Katherine and Maggie trusted my vision and allowed me to take them along on this wild little design ride. As always, along with source files, a LOT variations were included as part of this project delivery.