We’re not just a design studio—we’re your creative sidekick, here to take the stress out of marketing.
Whether you’re a solo entrepreneur juggling a million things or a small business ready to level up, we’ve got your back. From crafting your logo to creating eye-catching websites, we’ll make your brand look awesome—and we’ll have fun doing it together!
At Gray Matters, we’re all about giving you exactly what you need—nothing more, nothing less.
We’re not in the business of pushing unnecessary services. Instead, we focus on what’ll truly elevate your brand. Based in Roanoke, VA, we’re a team of skilled pros who work with businesses of all sizes. Whether you’re launching a new venture or refining an existing brand, we’re here to make the process clear, fun, and tailored just for you.
Service Area
We usually work locally in the New River Valley (Christiansburg, Blacksburg, Radford) and Roanoke City area, but we also work remotely on graphic design projects and travel for photography gigs.
What we do
Portfolio Highlights
Why Gray Matters?
Creative work doesn’t have to be intimidating—we make it exciting.
With so many options out there, it’s hard to know where to start. That’s where we come in.
At Gray Matters, we help you make smart, strategic decisions that drive results. From digital marketing to logo design, photography, and more, we’re your creative problem-solvers. And with over 10 years of experience, we’ve got the tools to help small businesses like yours grow—all while keeping it affordable and accessible. Let’s create something great together!
Our Process
1. Let’s Talk
Share your big ideas (or tiny ones, no pressure).
2. Make Magic Happen
We mix strategy with creativity to build something that stands out.
3. Launch It!
Watch your brand come to life with designs that speak volumes.
What do our clients have to say?
“Building a business from the ground up is very exciting and challenging at the same time. When you find someone that shares your same enthusiasm and also has the talent to enhance your dreams… you know you’ve found a great business partner. I’m a hands on business owner who was able to let go with Gray Matters! Sarah was able to help me with logos, website, t-shirt design and just like their name, everything else in between. Thank you for your time and inspiration. I look forward to our future projects!”
“I loved working with Sarah! She went above and beyond my expectations to build my website. I really felt like it was a collaborative process— I had an idea of what I wanted, and she turned that idea into reality. Even now several months after the site went live, she checks in to see how my site is performing in searches and does optimization things I don’t really understand (but that work!). I highly recommend Gray Matters.”
“Sarah Vogl was so EASY to work with! Efficient, professional, affordable. I cannot sing her praises enough! She listened to the ideas in our heads and created a beautiful website! If you want to check out our website, visit www.BuildingBelovedCommunities.com! 5 STARS! Thank you, Sarah!”
Our Clients
Business Resources
Ready to Transform Your Brand?
Whether you’re just starting out or ready to refresh your look, we’ll make your vision come to life with designs that truly speak to your audience. Let’s work together to create something amazing that elevates your business.