We’re not just a design studio—we’re your creative sidekick, here to take the stress out of marketing.
Whether you’re a solo entrepreneur juggling a million things or a small business ready to level up, we’ve got your back. From logos to websites, we’ll make your brand look awesome—and actually have fun doing it together.
At Gray Matters, we’re all about giving you exactly what you need—no fluff, no extras you don’t.
We’re not here to upsell you on stuff that won’t help. We’re here to focus on what’ll really move the needle for your brand.
Service Area
Based in Roanoke, VA, we’re a small but mighty team that loves working with businesses of all sizes. Whether you’re starting fresh or fine-tuning what you’ve already built, we’ll make the process clear, collaborative, and tailored just for you.
Portfolio Highlights
Why Gray Matters?
Creative work doesn’t have to be overwhelming—we make it fun. With so many options out there, it’s hard to know where to start, and that’s where we come in.
At Gray Matters, we help you make smart choices that actually move your business forward. We’re your creative problem-solvers. With 10+ years of experience, we know how to help small businesses grow—while keeping it affordable and approachable.
Let’s create something great together.
What do our clients have to say?
“I loved working with Sarah! She went above and beyond my expectations to build my website. I really felt like it was a collaborative process— I had an idea of what I wanted, and she turned that idea into reality. Even now, several months after the site went live, she checks in to see how my site is performing in searches and does optimization things I don’t really understand (but that work!)”
“Building a business from the ground up is very exciting and challenging at the same time. When you find someone that shares your same enthusiasm and also has the talent to enhance your dreams… you know you’ve found a great business partner. I’m a hands on business owner who was able to let go with Gray Matters! Sarah was able to help me with logos, website, t-shirt design and just like their name, everything else in between.”
“Sarah Vogl was so EASY to work with! Efficient, professional, affordable. I cannot sing her praises enough! She listened to the ideas in our heads and created a beautiful website!”
Business Resources
Ready to Transform Your Brand?
Whether you’re just starting out or ready to refresh your look, we’ll make your vision come to life with designs that truly speak to your audience. Let’s work together to create something amazing that elevates your business.