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We’re not just a design studio—we’re your creative sidekick, here to take the stress out of marketing.

Whether you’re a solo entrepreneur juggling a million things or a small business ready to level up, we’ve got your back. From logos to websites, we’ll make your brand look awesome—and actually have fun doing it together.

At Gray Matters, we’re all about giving you exactly what you need—no fluff, no extras you don’t.

We’re not here to upsell you on stuff that won’t help. We’re here to focus on what’ll really move the needle for your brand. And as a brick-and-mortar retail store owner myself, I know how important it is to deploy the right solution—fast—so you can get back to running your business.

Recent Work

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Service Area

Based in Roanoke, VA, we’re a small but mighty team that loves working with businesses of all sizes. Whether you’re starting fresh or fine-tuning what you’ve already built, we’ll make the process clear, collaborative, and tailored just for you.

  • “I loved working with Sarah! She went above and beyond my expectations to build my website. I really felt like it was a collaborative process— I had an idea of what I wanted, and she turned that idea into reality. Even now several months after the site went live, she checks in to see how my site is performing in searches and does optimization things I don’t really understand (but that work!). I highly recommend Gray Matters.”

  • “Building a business from the ground up is very exciting and challenging at the same time. When you find someone that shares your same enthusiasm and also has the talent to enhance your dreams… you know you’ve found a great business partner. I’m a hands on business owner who was able to let go with Gray Matters! Sarah was able to help me with logos, website, t-shirt design and just like their name, everything else in between. Thank you for your time and inspiration. I look forward to our future projects!”

  • “Sarah Vogl was so EASY to work with! Efficient, professional, affordable. I cannot sing her praises enough! She listened to the ideas in our heads and created a beautiful website! If you want to check out our website, visit www.BuildingBelovedCommunities.com! 5 STARS! Thank you, Sarah!"

  • Sarah is an superior website builder for a great price. I'm completely satisfied with my new website. The flow of the pages and uptick in responses has really made a difference for our service company. Compared to the other 2 companies I worked with before, I will always recommend her if you need a site built.

  • Sarah Vogl is so positive and wonderful to work with. She is affordable, delivers a high-quality website, and I always refer her!

  • I loved working with Sarah! She went above and beyond my expectations to build my website. I really felt like it was a collaborative process-- I had an idea of what I wanted, and she turned that idea into reality. Even now several months after the site went live, she checks in to see how my site is performing in searches and does optimization things I don't really understand (but that work!). I highly recommend Gray Matters.

  • Sarah is great to work with! We contract with her for design services through our agency and she does amazing work for our clients every time!

  • Sarah has an excellent eye! I used her skills to get some movement shots to use for web/social media purposes. She is professional, creative and easy to work with! You wont regret booking with her.

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Why Gray Matters?

Creative work doesn’t have to be overwhelming—we make it fun. With so many options out there, it’s hard to know where to start, and that’s where we come in.

At Gray Matters, we help you make smart choices that actually move your business forward. We’re your creative problem-solvers. With 10+ years of experience, we know how to help small businesses grow—while keeping it affordable and approachable.

Let's create together
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Ready to Transform Your Brand?

Whether you’re just starting out or ready to refresh your look, we’ll make your vision come to life with designs that truly speak to your audience. Let’s work together to create something amazing that elevates your business.

Let's be friends